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Apps, marketing, Photography

Mobile App Development Trends in 2019

When the first smartphone was launched for the general public in 1994, nobody could have predicted how integral a part of our life it will become. Currently we have 2.1 billion mobile users and in 2019, the number is expected to cross the 5 billion mark according to a report by Statista.

Smartphones combined with fast Internet access means that people are spending more time online as compared to say 5 to 10 years ago. Many studies have been undertaken to understand the way people use the smartphone and how much. Studies have revealed that an average Briton checks his/her mobile phone every 12 minutes and an average American adult spends almost 2.5 hours a day on smartphones.

Another statistic to be noted before moving ahead is that according to comScore Future Digital Report 2018, 80-90% of mobile time is spent on mobile apps rather than websites. This leads us to believe that mobiles, or rather smartphones have an ecosystem of their own, separate from computers and laptops. So, mobile app development has become an effective way of reaching uses/ target audience.

With the year coming to an end, mobile app developers are racking their brains to identify the trends in mobile app development that they must stay abreast of to maximize their output in the next year. Here we will look at some mobile app development trends 2019 that we can expect to dominate:

1) Customized mobile apps

Even though websites are designed to be responsive and mobile friendly, apps provide a more intuitive way of browsing. This means that not just the services companies but those involved in sharing of information are also developing, or getting developed, mobile apps to provide a better user experience. Customized mobile apps have been gaining traction in the past few years. In 2019 the trend is going to be stronger.

It is not just the biggies like Amazon, Alibaba and Flipkart who want to increase user experience and hence sales through their own mobile applications. Now even the smaller players including the local businesses want to have their own apps created according to their requirement. So, besides the traditional industries like healthcare, insurance, fitness,e-commerce and fintech, businesses as varied as food delivery, organic products, laundry services, plumbing, bespoke tailoring, handbags and accessories designing, etc. will want their own mobile apps suited specially to their niche customers.

As someone interested in developing mobile apps, you must be prepared to come up with customised on-demand mobile applications. In fact, this could be an easy way to generate revenue as you tap newer markets.

2) M-commerce

It is said that money makes the world go around.  If you are a mobile app developer, you must take this saying to your heart and focus on apps around m-commerce. According to 451 research, the number of m-commerce transactions will surpass the number of E-Commerce transactions in 2019. Also, online payments through mobile contactless methods is increasing at a CAGR of 30%, where the leading players are Google pay and Apple pay apps.

These facts and figures show that m-commerce is going to be a guiding force in both Android app development and Apple app development environments.

3) Mobile payment methods

Mobile Payment Methods

When you talk about M commerce, in a payment cannot be far behind. as people get more comfortable and confident in making online payment, mobile application must integrate multiple payment gateways. Any successful mobile app must have at least three or four methods of making payment like credit or debit cards, mobile wallets, gift cards, etc. with many European countries set to regulate cryptocurrencies by 2020, you could even look at including cryptocurrency payments methods as well. After all, with so many players in the mobile industry, this could make you stand out easily.

4) Wearable Apps

Wearable Mobile Apps

According to CCS Insights latest forecast, the number of wearable devices is set to triple from from 84 million units in 2015 to 245 million units in 2019. In monetary terms, the wearable industry will be worth USD33 billion by the end of 2019. With so much demand of wearable gadgets, be it smart watches, fitness trackers or wearable headsets, the wearable apps industry is set to boom as well.

Currently, all wearable gadgets are synchronized to the smartphones. So, the two must have apps that are paired with each other. With the number of players in mobile development industry growing by the minute, wearable apps provide a new market. Although currently smartwatches and fitness gadgets are the most popular ones in wearables, other devices are predicted to catch up soon.

5) AR and VR

Over the past few years Augmented reality has revolutionized app development in entertainment and gaming industry. In 2019 AR is expected to transform app development trends in various fields like health, engineering, real estate, retail, etc.   For example, an Interior Designer can launch her own mobile application that asks the potential customer only to upload images or videos of property they want to upgrade. Using augmented reality, the app can then give the customer a preview of the property based on their specifications. This is win situation for both the designer and customer. the designer is saved the headache of convincing the customer about the appropriateness of their selection.  At the same time the customer can see whether their choices actually translate into what they had Wanted to start with.

Like AR, virtual reality is another mobile application trend that will be hot in 2019. Traditionally, virtual reality has been used for simulation of scenarios that are difficult as well as expensive to create. for example, human body simulation for medical students, space simulation for astronauts, etc.  however, VR has caught the fancy of businesses, as it can help them to recreate how a certain product would look on their customers. So, you have applications that can show how a dress or jewelleries or spectacles would look on you before you actually purchase them. Of course, as people prefer being online through their mobiles, businesses need to have their own mobile applications to provide this experience to their customers.

6) Artificial Intelligence

According to Gartner, artificial intelligence will not attract more investment as compared to 2018 but its usage across platforms will increase drastically. What is common between Siri, Cortana, Alexa and Google assistant? They are applications that make our life much easier by taking over everyday tasks like reading, writing and sending messages, switching camera and microphone on and off, searching internet for information, setting reminders, etc. through their artificial intelligence capabilities.

As businesses see the popularity of these virtual assistants, they want similar mobile applications in the form of chatbots and personal assistant. As a developer you cannot ignore this latest app trend and hence you must gear up to develop such applications in the coming year.

7) Cloud integration

Every professional is using or has used Dropbox, Evernote, Google notes at some point of time. These applications hosted on cloud enable them to access their personal as well as professional data anytime from anywhere. When these apps were launched there were many issues around their security and privacy. One cannot claim that these issues has been resolved completely but they are much more in control. So, their use has increased manifold. These changes have had an impact on mobile industry as well.

One of the hottest trends in mobile application development in 2019 is going to be cloud integration for mobile applications. This will ensure a seamless experience for the users. It makes even more sense for organisations involved in training people as the trainees can access material from anywhere in their own time. With more and more businesses struggling to engage people, cloud integration of mobile applications will take a jump in 2019.

8) App security

Some thoughts that cross the users’ mind while installing Apps on their smartphones include:

  • Does the app Keep my private data secure?
  • Is it possible that someone can hack into my data stored in the app?
  • How much data does the app need?
  • Is the app a resource hog, which will slow down my phone?
  • Can my data be misused?

Mobile app development companies need to address these concerns if they wish to succeed.  As the Gartner report points, the discussion on security has moved from being compliant to doing the right thing in 2019. mobile apps that convince the users that you have taken care of their security can only succeed.

9) Internet of Things

Internet of Things App Trends

As you probably know, a network of interconnected smart devices is known as Internet of Things (IoT). We have just now discussed how smartphones need to be connected to wearable devices. However, IoT involves lots of other smart devices that have special circuits, sensors and software built into them. These software are nothing but apps that can be developed by any mobile app developer.

Global IoT market has been growing at a CAGR of 28.5% since 2016 and will reach USD457 billion by 2020, as per GrowthEnabler IoT report. Real time supply chain, smart homes and smart healthcare are no more stuff of science fiction but reality. With increase in IoT devices and networks, the demand for feature rich apps is also bound to increase.

Conclusion

As we get ready to welcome the new year, mobile application development industry can look forward to really exciting times, as evident from the trends list that we have discussed just now. Whether you are a single person or an organization developing mobile applications, you need to be ready to embrace these trends wholeheartedly if you have already not started on that path. Mobile applications that imbibe one or more of these trends will taste success. Get in contact with us today to turn your ideas into 

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Apps, marketing, Photography, Uncategorized, video

What makes a great app?” It’s a question I’m often asked when working with startups and entrepreneurs at Abovav.

While there are numerous elements that define a great app – from its UX and UI design, to how addictive or user-friendly it is – we’ve gathered insights from mobile experts, and distilled it down to a select few factors below:

1. Provide a user-friendly experience

The mobile app landscape is a space that undergoes changes at a rapid pace – new apps are launched daily, and new technologies are revolutionizing consumer experiences. To stand out and boost customer loyalty, app makers need to focus on getting the basics right.

survey by app market and data insights company App Annie indicates that a user-friendly experience has been voted the top factor (59 percent) for driving user retention, above other factors such as value-added features (35 percent) or targeted relevant content (29 percent).

Below, I’ll share a few tips for creating a user-friendly experience:

Convey value proposition early and quickly

google store optimization

With countless apps available on the App Store and Google Play, it’s critical that users understand the value of using your mobile app right from the very start – and within a short span of time.

According to a survey by research firm Clutch, 72 percent of respondents said completing all onboarding processes is less than a minute is a key factor in their decision to continue using the app.

Keep the onboarding process short and sweet

A Clutch survey showed that the longer the time it takes for users to provide information, the more frustrated they became. 28 percent of respondents were frustrated by a one to two-minute onboarding process, but when onboarding took longer than two minutes, the number increased to 33 percent.

While these timeframes may serve as a guideline, keep in mind that there are exceptions to the norm. A banking app will require more personal information and a longer time to onboard users compared to a note taking or fitness tracking app, for instance.

Regardless of the recommended timeframe (less than a minute), the main objective is to align your onboarding processes to the purpose of your users, as well as the functions and needs of your mobile app.

Don’t force a single app to serve multiple goals

Add too many features to your app, and it runs the risk of becoming a Swiss Army knife – a tool that performs myriad functions, but inevitably winds up confusing users.

Robbie Abed, formerly Director of Marketing at Y Media Labs advises:

“Apps aren’t websites, and need to have a laser focus to succeed.”

He shares that at Y Media Labs, the design, development and strategy teams start off projects by defining just two core use cases for building a mobile app.

Cut out the clutter

how to become an appreneur

The three-click rule may have been busted as a UX design myth, but it’s a rule that’s still worth considering when designing your mobile app, as it makes you rethink the necessity of all the screens and steps you’ve included.

I’ve included a couple of tips below to guide you towards creating a simple, easy-to-navigate design:

  • Test it out: Test out your product with friends and family in the early stages of design. Pay attention to the areas where they get stuck when using your app, and make corrections to remedy these points.
  • Two-tap rule: In a Fast Co. article, former Yahoo CEO Marissa Mayer elaborates on her two-tap rule for app design. Says Mayer: “Once you’re in the app, is it two taps to do anything you want to do?” If no, time to redesign the app.” The Yahoo Flickr app illustrates this rule – from the main screen, users can browse through groups, set up alerts, take a picture and perform additional functions easily in just two taps.

2. Be adaptable in a competitive landscape

Apps that have continued to achieve user growth and revenue over time are adaptable to changes in a highly competitive landscape. Here are steps you can take to set your product up for long-term success:

Pivot quickly to cater to user demand

“Stay flexible” – that’s a key lesson that Rahul Varshneya, founder of Appreneurship Academy, an online workshop for aspiring app entrepreneurs has learned from working with businesses across diverse industries.

He elaborates in an Influencive article:

“There are no bad ideas, just bad entrepreneurs – those who can’t learn from their mistakes and pivot. You can always start with a product that doesn’t work, but you can always turn it around.”

Take Instagram as an example. Originally created as a check-in app called Burbn, founders Kevin Systrom and Mike Krieger saw that the app wasn’t getting much traction and that most users were using the app to snap photos.

Noticing the user behavior, Krieger and Systrom decided to focus on a single aspect – mobile photos – and worked to pare down Burbn to a few core features, such as photo-taking, liking and commenting.

Pivoting swiftly was a move that paid off for Instagram – on the day of its launch, the app garnered 25,000 users and quickly rose to become the top free photo-sharing app.

Pay attention to new developments in your industry

teemu-paananen-376238.jpg

App makers need to keep a close eye on changes occurring within their industry – or run the risk of becoming obsolete as new trends and competitors emerge.

Pandora is a case in point: while it was once a pioneer in the internet radio space, it now lags behind competitors like Spotify and Apple Music in more ways than one.

For example, its subscription-based premium service, which allows for on-demand music streaming was launched only in March this year – way behind other providers like Google Play and Amazon Prime Music.

3. Provide stellar customer support

A great app doesn’t just stop at providing a user-friendly and engaging experience; it also needs to deliver stellar customer support – and continue to do so long after the app development is complete.

Unfortunately, this is one of the most overlooked aspects of mobile apps.

Gartner report on mobile customer service indicated that:

“There is an immense gap between mobile adoption and successful customer service and support on the mobile device, which undermines enterprise strategies for mobile…Through 2017, 80% of enterprises will not achieve competitive advantage through their mobile strategies due to poor customer service.”

Mobile app makers are forgetting that when it comes to customer loyalty, it’s about getting the fundamentals – like treating your customers well – right.

Here are some tips to help improve your app’s customer support experience:

Be where your users are

Make it easy for your users to get in touch with you through implementing an in-app solution for communication, such as a tap-to-call button or a live chat function.

Make it personal

Personalising communication with your users helps create greater engagement, makes your them feel valued and fosters a sense of connection.

While brands like Zappos go as far as reaching out with a homemade card or gift for special occasions or providing personalised mobile shopping experiences, simple steps – such as signing off responses with a personal name, as opposed to a “no-reply” address or a company name – are just as effective in conveying the message that your app is a human brand that engages in real conversations, and provides reliable support when needed.

Actively seek out and respond to customer feedback

study conducted by mobile customer engagement software Apptentive and Survey Monkey showed that customers expect companies to be more communicative on mobile than on other channels, and to ask users for feedback.

Among customers who preferred to leave their feedback through in-app channels, 64 percent expected companies to seek out their feedback directly.

Yet, asking for feedback is just one part of the equation. 55 percent of respondents who leave feedback through in-app channels indicated that they aren’t likely to remain as customers if their feedback is seemingly ignored.

This shows that it’s equally important for app makers to acknowledge, and provide a timely response to feedback from users.

4. Stay ahead of rising trends

Successful apps stay relevant to shifts in the demands of their users and an ever-changing mobile landscape. App makers need to be aware of emerging trends and understand how these trends are changing the way individuals utilize mobile apps when conceptualizing their apps.

Here are two key trends you need to know:

Augmented reality apps are set to be a game changer in the mobile space

In a CNBC interview, Bertrand Schmitt, CEO of App Annie shared that AR looks set to create a relatively huge shift in the industry.

With the launch of Apple’s ARKit and Google’s ARCore, users can expect “better, higher quality experience, as well as many more apps leveraging AR”. Schmitt further elaborates on AR’s wide-ranging impact, which will span across “gaming to non-gaming…social, and even some utility apps”.

Bots are the new apps

In a Forbes article, contributor Elad Natansan explains the rising importance of bots in the future of mobile.

The benefits are clear: within the context of messaging platforms, bots allow for easy engagement (there’s no need for users to leave a chat app), effortless installation (no app downloads or account registration are needed) and are never “shut off” (as bots continue to run in the background and are able to identify keywords, they are thus able to respond to a user’s intent).

While search requires user intent, bots are able to push the content that we require.

Over time, they can learn about the types of content we seek and engage with, and deliver content that increasingly meets our needs. For example, you might be chatting about your travel itinerary in a chat group. A bot identifies travel-related keywords in your conversation, and recommends tours and activities accordingly.

This creates a new dynamic and changes the way we browse and interact with apps altogether.

As we’re increasingly able to complete these actions, and more without leaving a messaging platform, users will eventually have little need for a separate native mobile app or to conduct manual searches in browsers.

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