As Peter Drucker, “the founder of modern management”, once famously said, “what gets measured gets improved”. It’s very easy for startups creating, marketing, and selling digital apps to confuse essential metrics—i.e., those that are evidence-based and actionable—from erroneous stats—i.e., “vanity metrics” that do little other than boost ego. Why does this matter? Because measuring the right mobile app metrics is crucial to understanding not only what your company is doing well but also what you need to change; collecting the wrong data (or the right data in the wrong way) can meanSEE DETAILS </a...

“What makes a great app?” It’s a question I’m often asked when working with startups and entrepreneurs at Abovav.While there are numerous elements that define a great app – from its UX and UI design, to how addictive or user-friendly it is – we’ve gathered insights from mobile experts, and distilled it down to a select few factors below:1. Provide a user-friendly experienceThe mobile app landscape is a space that undergoes changes at a rapid pace – new apps are launched daily, and new technologies are revolutionizing consumer experiences. To stand out and boostSEE DETAILS